How to Sell During Crisis – Part 1 of the Resilient Sales Miniseries

I’ve been talking with a lot of sales people since quarantine started. Everyone has been struggling in these uncertain times.

And yet, some are continuing to excel. I wondered what set them apart.

While looking for an answer, I noticed powerful mindset trends in these top performers.

I’m sharing them with you in this 4 part Resilient Sales Mini-Series. Catch my first mindset tip in today’s video – these are great for anyone looking to persevere through adversity, even if you aren’t in sales.



The best salespeople know how to sell in any climate. They even know how to sell during a crisis.

Welcome to the Resilient Sales Mini-Series! In this four part video series I’m going to be sharing with you the exact mindset strategies top salespeople are using today to fill their pipeline and close leads, even in these extremely uncertain times.

All of the high-performing salespeople I’ve talked to recently have absolutely been struggling through this time of uncertainty, and yet the top performers have been able to continue closing deals, and performing, and some are even doing better than they were a year ago.

How are they doing this?

The first foundational tactic to being resilient in sales in the face of extreme adversity is to first acknowledge that yes, we’re going through a period of major change, and that is always going to be hard.

My first tip for you today is to face the fact that this period of extreme change means it’s going to be very difficult. We just have to face the fact that this is going to be pretty hard and uncomfortable and painful for a while.

The sooner we can face that reality and accept the situation, the sooner we can get comfortable with being uncomfortable.

That’s actually a foundational secret for any high-performer, getting comfortable with being uncomfortable, through any adversity.

To be clear, this doesn’t mean we’re masochists, it doesn’t mean tolerating pain.

It means knowing that to get to where you want to go it’s going to be difficult. In order to go over that hill you’re going to have to climb up the hill first, and that’s never an easy task. But, it is a worthwhile one.

Thank you for being here for the first video of the four part Resilient Sales Mini-Series.

I’ll see you next time.

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